Canada: Ranked as the No.1 Country in the World
The 2021 Best Countries survey ultimately declared Canada as the No.1 country for the first time. This report is a ranking and analysis project by the US News and World Report; BAV group a unit of the Wharton School of Pennsylvania & global marketing communications company VMLY&R. Since the start of the unprecedented COVID-19 pandemic, this year the contents that power the ranking are in response to uncertain times.
Culture, economics, politics and technology remain the main factors for ranking while social purpose and agility were added too. Altogether, these diverse categories determine the reason of how 78 countries make it to the list.
As quoted by Kim Castro the Chief Content officer and Editor at US News, “Nations are impacted on many critical fronts by how they are perceived globally- from foreign relations to international business to tourism. These perceptions are ever evolving in a rapidly changing world”. He also goes on to conclude the fact that “The 2021 best countries analysis combines data and storytelling to explore how countries compare on a host of global issues”.
The 2021 Best Countries Report: Important themes
Canada ranks as No.1 country: For the first time ever Canada is the best country, followed by
- 2nd Japan
- 3rd Germany
- 4th Switzerland
- 5th Australia
- 6th United States
Canada stands first in quality of life & social issues: Canada also manages to get the numero uno spot in the quality of life and social purpose metrics. The report goes on to state that the country is perceived to have a good job market, caring about social and people’s rights, and pledge for social justice.
Social Justice is an essential global factor: 80% of the global population come together and agree for a step to be taken towards social justice i.e. addressing social issues and gender inequalities.
76% also agree that a country is well perceived and stronger when it is strives to be more diverse; racially and ethnically.
While Canada and the Nordics are considered as the best committed to social justice, the US goes back at the 18th position. On the specific subject like racial equality US falls to as low as the 69th position.
Women are perceived as better effective leaders: A Census of as large as 83% come down to this belief that there is an existent leadership crisis occurring globally today. The majority of the people perceive women in a positive light and as much as 68% agree that countries led by women are better managed.
The essential driver strength in the current year is a country’s perceived agility Across countries that are measured for ranking agility in this context accounts for the per capita GDP variations that measures the fact that it is essential for a country to come across as adaptable, developed, progressive and responsive. In the current sub ranking agility carries the most weight among the rest 10 sub rankings. As per the rankings US leads with the most perceived agility globally but stands on No.13 and not under the top 10.
The best countries ranking is an analysis gathered from a single survey of more than 17,000 business leaders; college educated people that fall in the range of middle class or higher and generic citizens who represent their nation. As quoted by David Reibstein, professor of marketing at the Wharton School, “Countries should care about their image- It is not just a beauty contest. The impressions others have of a country affects its economy through tourism, foreign trade, and foreign direct investment.”
This ranking project of the best countries is an amalgamation of researched news articles, an interactive data explorer, photographs and key pointers and comments from global experts in government, business and education. The project is a part of the US News Government Rankings initiative which analyses government performance at the international, state and local levels and incorporates the best states and Healthiest Communities projects as well.
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